Director of Marketing

I Build Marketing Systems That Help Organizations Grow

Brand strategist and growth operator with experience across healthcare, nonprofit, and mission-driven organizations. I help turn big ideas into clear strategy, strong creative, and scalable execution.

Yonah Friedman
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Trusted by leaders across sectors

I truly enjoyed working with Yonah on the design and development of our company's website. His professional capabilities were clearly reflected in the outstanding final result.

Just as importantly, I deeply appreciate the level of dedication and care he brought to the project. His ability to listen closely to the company's needs, along with the creative solutions he introduced, left a strong impression on me.

I'm confident we'll continue working together in the future.

Moti Kintzlinger
Moti Kintzlinger
CEO, Hemisens

Working with Yonah is an absolute pleasure. He is intuitive, professional and exceptionally talented, and has always been right on the mark with all the projects we've worked on together!

Judah Mischel
Judah Mischel
Executive Director, Camp HASC

We engaged Yonah to help PUAH develop new initiatives to strengthen our branding and fundraising efforts. From the outset, Yonah distinguished himself not only by the quality and creativity of his work, but also by his ability to understand our organization. He took the time to recognize deeper and more fundamental needs within PUAH and thoughtfully addressed them.

Lea Davidson
Lea Davidson
Executive Director, PUAH

Branding Case Studies

A selection of branding and marketing projects — from identity systems to full-scale campaign builds.

Marketing built for clarity and scale

I lead marketing across strategy, brand, content, and digital growth — helping organizations build systems that are both creative and operationally strong.

Selected Experience

2024 — Present
Premier Health Alliance
Director of Marketing

Managing full marketing operations for a healthcare ownership group encompassing multiple specialty practices — covering brand strategy, patient acquisition, digital growth, and executive-level collaboration.

  • Lead and manage full-scale marketing operations for a healthcare ownership group encompassing multiple specialty practices and service lines
  • Develop and execute overarching marketing strategy across brands, aligning with organizational growth objectives
  • Oversee multidisciplinary teams across design, content, digital marketing, and external partners
  • Build and maintain brand architecture across multiple companies, ensuring consistency while tailoring messaging to distinct audiences
  • Direct patient acquisition strategies, including digital advertising, SEO, and referral-driven initiatives
  • Collaborate with executive leadership to identify growth opportunities and translate them into scalable initiatives
  • Implement data-driven systems to track performance, optimize campaigns, and improve ROI
  • Support new practice launches, service expansions, and geographic growth through targeted go-to-market strategies
  • Oversee development and optimization of websites, landing pages, and digital funnels
2022 — 2024
Aish Global
Director of Marketing

Built and scaled a full in-house marketing operation from the ground up — including design, content, and digital teams — while leading global campaigns and establishing the systems to sustain them.

  • Built and scaled a full in-house marketing operation, including design, content, and digital marketing teams
  • Led end-to-end marketing strategy across global campaigns, aligning messaging with organizational vision
  • Managed and mentored a multidisciplinary team, establishing workflows, KPIs, and performance standards
  • Oversaw brand development and consistency across digital platforms, print materials, and international initiatives
  • Directed content strategy and production across social media, web, email, and campaigns
  • Implemented data-driven digital marketing initiatives to improve reach, engagement, and conversion
  • Collaborated with senior leadership to translate strategic priorities into actionable campaigns
  • Built scalable systems for campaign execution, reporting, and cross-team coordination
2018 — 2023
Nefesh B'Nefesh
Project Manager – Creative Marketing

Led creative marketing across campaigns, events, and digital initiatives for a major international organization — managing brand, content, digital presence, and cross-functional teams end to end.

  • Directed all creative marketing efforts in alignment with organizational goals
  • Partnered with internal and external stakeholders to develop and execute strategic campaigns
  • Led design, content, and campaign production for local and international initiatives
  • Defined KPIs and delivered performance reporting on campaigns and milestones
  • Managed brand consistency across all channels and touchpoints
  • Oversaw website expansion and digital presence, ensuring quality and alignment
  • Implemented data collection systems across web and social platforms
  • Developed targeted lead generation funnels for diverse audiences
  • Managed multidisciplinary teams and coordinated third-party vendors within budget
2015 — Present
yonah.xyz
End-to-End Brand Strategist

Independent consultancy serving clients across the U.S. and Israel — delivering full-cycle brand strategy, identity, and marketing execution with a track record of high-quality outputs and long-term client relationships.

  • Built and managed a successful consultancy serving clients across the U.S. and Israel
  • Conduct market research to develop brand positioning, voice, and visual identity
  • Lead full-cycle branding and marketing projects from strategy through execution
  • Manage client relationships, project timelines, and financial operations
  • Develop and implement marketing strategies tailored to diverse industries
  • Deliver high-quality creative and strategic outputs with minimal revision cycles
2015 — 2018
Yeshivat Lev HaTorah
Head of Marketing & PR

Developed brand identity, managed communications across multiple audiences, led PR initiatives, and directed fundraising campaigns that generated over $2M in donations.

  • Developed and implemented a cohesive brand identity and voice
  • Launched and managed social media platforms for multiple audiences
  • Directed PR efforts across concurrent organizational initiatives
  • Created and managed weekly content and email communications
  • Led fundraising campaigns generating over $2M in donations
  • Managed internal teams and coordinated a network of volunteers

Creative problem solving where marketing serves the end result.

I'm a marketing leader who cares just as much about how things get done as the results themselves.

Yes, I build strategy. Yes, I execute. But the work only matters if it actually moves something forward.

The best outcomes come from clear thinking, strong collaboration, and an environment where people enjoy what they're building together. That's the balance I try to bring into every project.

Problem Solver I like getting into complex situations, cutting through noise, and finding the problem that actually matters.
People Person Strong work comes from strong relationships. I value clear communication, trust, and collaboration.
Let's Have a Good Time The best teams do their best work when the process is enjoyable. I bring that energy into everything I do.
Goal Oriented I stay focused on outcomes. Clear direction, steady execution, and real results.

Let's Build Something Stronger

Whether you need strategic marketing leadership, brand clarity, or support building a stronger growth engine, I'd be glad to connect.